GPAC to be named the Steven Tanger Center for the Performing Arts

Steven Tanger

The downtown Greensboro performing arts center hasn't exactly been born yet, but this morning we found out what it will be called: the Steven Tanger Center for the Performing Arts.

The Community Foundation of Greater Greensboro announced that Tanger, the president and CEO of Tanger Factory Outlet Centers, will donate $7.5 million to the project — the largest gift yet — as long as private fundraising reaches $35 million.

The original target for committed private funds was $20 million, but Greensboro City Council voted last month to move forward with a plan build the center with $30 million from both the public and private sectors, a goal Community Foundation President Walker Sanders said was attainable. Including Tanger's donation, private commitments already reach $28.3 million, and the foundation said the new $35 million challenge is feasible.

Council and community members had already called the private fundraising "unprecedented" for the "game-changing" performing arts center, and Mayor Robbie Perkins said in a press release that he is "overwhelmed by the generosity of this gift."

The Community Foundation also released the logo for the center and said it expects the project to break ground in June 2014 and open in 2016. Here's the logo: 

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